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10th Annual Stein Hoisting Challenge Since 2014, it's been tradition for us and the Boston Beer Company to pair up on Columbus Day Weekend and host a Stein Hoisting Challenge.

What is this challenge?

We fill a huge glass stein filled with beer, and the contestant holds it straight out for as long as possible! This an event for guys & gals both!!

2024 winners Lisa W with a time of 5 minutes & 37 seconds, and first-time guest Bob K with a time of 6 minutes & 39 seconds.

Each received a German stein, Sam Adams swag and merchandise from Bentley's Gift Shop.

Sam Adams also offered a raffle and one lucky guy, Jesse, won a Boom Box!