10th Annual Stein Hoisting Challenge 2024

10th Annual Stein Hoisting Challenge Since 2014, it's been tradition for us and the Boston Beer Company to pair up on Columbus Day Weekend and host a Stein Hoisting Challenge. What is this challenge?

We fill a huge glass stein filled with beer, and the contestant holds it straight out for as long as possible! This an event for guys & gals both!!

2024 winners Lisa W with a time of 5 minutes & 37 seconds, and first-time guest Bob K with a time of 6 minutes & 39 seconds.

Each received a German stein, Sam Adams swag and merchandise from Bentley's Gift Shop.

Sam Adams also offered a raffle and one lucky guy, Jesse, won a Boom Box!